Starting From Scratch

First off, congratulations to everyone reading this; the world didn’t end, and 2013 is here! Although it would have been really interesting to be around for the end of the world, I kept my fingers crossed and made plans for the future; the first of which you’re looking at now: the new Arccentric website!

Step 1: Paint the walls

I have a confession to make: I tend to get wrapped up in the “actual work” of work, and it’s usually a matter of time before other important aspects of work, such as maintaining and updating the company website / portfolio, are forgotten about. Arccentric is still a new company, and lucky for me, the last year and a half have been insanely busy! Seeing that I had quickly outgrown the previous arccentric website, I started a new design in March of 2012. Just when I was ready to launch the new site I realized it was more of an incremental update rather than a true redesign, so I decided to move to “step 2.”

Step 2: Destroy the whole building

After a long period of reflection, I decided that I needed to really assess how the old site was failing me, and figure out a new solution. My most important goal for the new site is to let the work speak for itself. To meet that goal, I decided on a drastic overhaul. If you check out any of the projects in the portfolio section you’ll see my solution: the website peels away, leaving you with a full screen view of the work.

Step 3: Read the manual (next time)

Okay, maybe there is a step 3 after all; some of my resolutions for 2013 are to be more proactive about engaging other creatives for collaborations, and getting more people involved with Arccentric. 2012 proved to be a very fruitful year; I’ve had the pleasure of working with some great companies such as MentorMob and Vlinks Media, and co-founded Cinaesthetic Films. I also found a nice home with the startups at Catapult Chicago. It’s going to take a lot of effort to outdo 2012, but now that I know I can survive an apocalypse,  the future is far less intimidating.